Profile: Abercrombie & Fitch


This once revered brand was an American preppy favourite back in the day. The Limited took over the fabled sporting goods suppliers in the 80s following a period of declining sales and attempted a turnaround by targetting a new demographic. Thus the brand became the somewhat homoerotic teen brand that it is these days.

A shame perhaps as Abercrombie & Fitch was the outdoorsman's sporting goods purveyor of choice. Famous for it's guns, hunting sacks and safari jackets, vintage Abercrombie & Fitch is a Must-Have for the discerning Prep.

Vintage items are worth looking out for... A&F once did a fine array of hunting and fishing apparel and equipment (including shotguns), and their watches from the 1960s are hot collectibles! Try your father's wardrobe or hunt online for some of their (now vintage) sporting gear.


As regards the new stuff, unlike many other detractors, I daresay that it's not all bad. Some of their polo shirts are quite a comfortable fit and look great with a popped collar. I would be hard pressed to call their brand preppy though (see my thoughts on The Debate).