Profile: Gant

A brand with a varied history, Gant was founded as a shirtmaker in New Haven, CT in the 1940s. Earning a reputation for high quality and sporty designs, Gant supplied a number of well-known stores and designers with their products.

In the 1960s, Gant underwent a facelift and was rebranded as a sportswear and lifestyle brand. Their products sold very well with the preppy set as a consequence of a successful advertising campaign (with features in The New Yorker) and through retail agreements with upmarket stores such as Paul Stuart in New York.

Gant experienced something of a decline in the 1990s but has recently seen a turnaround in it's fortunes following its takeover by PVH, sitting alongside such illustrious labels as Tommy Hilfiger, Calvin Klein, Van Heusen, Arrow, G.H. Bass and IZOD.

Gant produces a fine range of sportswear, but their shirts are perhaps their most coveted items. I also have a couple of Gant sailing jerseys which I absolutely love. They are thinner than rugbies and have a bigger collar which is perfect for popping whilst out at sea. Amazon has a number of Gant products available for purchase.