77kids was a label under the American Eagle stable which was specifically aimed at children. The label's staples included hooded sweatshirts, polo shirts and rugbies in bright and preppy colors, as in line with the company's adult brand American Eagle Outfitters.

The label was sold in 2012 and rebranded as RUUM as of January 2013 however, you can still pick up pieces bearing the original label 77kids on Amazon here..

Website:  77kids.com  |  ruuum.com

Tags:  Wannabe Preppy  |  Mall  |  Kidswear  |  USA